Advanced Diploma in AI Digital Marketing Advanced Diploma in AI Digital Marketing
The Advanced Diploma in AI Digital Marketing by Nueva Media Institution is a future-ready training program designed to equip students with the most in-demand digital skills. This hands-on course, enriched with international certifications, focuses on the latest trends, tools, and techniques shaping today’s digital marketing landscape.
What Sets Nueva Media Institution Apart
3 months advanced digital marketing course with
- Internship program
- 100% Placement Assistance
- Advanced modules with industry experts
- Mock interviews
- 90% practical oriented classes
- Communicative English training
- Photoshop, Illustrator graphic designing classes
- Personal branding training
- Interview training session with experts
Agency Based Learning Method
Expert Sessions
100% Placement Assistance
Life Time Community Access
Internship Programme
Advanced Modules
Unlock Each Stage of Learning with Our Expert-Curated Modules
Join our 3-month weekday batch, running Monday to Friday from 10:00 AM to 1:00 PM.
Gain practical skills and industry experience through our included in-house internship.
Module 1
DIGITAL MARKETING ESSENTIALS
- Introduction to Digital Marketing
- Traditional vs Digital Marketing
- Importance Of Digital Marketing
- How does Internet Marketing work?
- Outbound and Inbound Marketing
Module 2
PERSONAL BRANDING
- Google Products introduction
- Personal Branding Introduction
- Instagram and BOI
- Youtube Creator Studio
- Upwork
- Fiverr
Module 3
ADVANCED WEB DESIGNING AND WORDPRESS MANAGEMENT
- Website planning Wireframe
- What is a domain and how to purchase a domain ?
- What is a host/SSL certificate and how to purchase it?
- Domain hosting purchase and SSL Installation
- Basics of C Panel
- Introduction to WordPress / installing WordPress in C-panel
- How to install a theme?
- Theme customization
- Page creation in WordPress
- Designing Page using Elementor
- Themify Demo Website Designing
- Divi Demo Website Designing
- Creation and Usage of Landing page and Contact form
- Portfolio or Business Website Creation
Module 4
ADVANCED KEYWORD RESEARCH
- What is a Keyword?
- Importance of Keyword
- Types of Keyword
- Introducing Keyword Research Tools
- Keyword Research
- Practical Activity
Module 5
CONTENT MARKETING
- Content marketing introduction
- Copywriting
- CTA
- Content marketing strategy (case studies)
- How to develop a content marketing strategy
- SOP (statement of purpose)
- Content calender
- How to create a one-line mission statement?
- Marketing Psychology
- How to create a meta description for your business, writing psychology
Module 6
AI-POWERED DIGITAL MARKETING
- Introduction to Artificial Intelligence
- How Al is transforming the World
- Al powered digital marketing
- Al in SEM
- Al in SMM
- Al in Content Marketing and creation
- Al in Website Designing
- Al in Job Assistance
Module 7
BLOGGING PLATFORMS
- WordPress Blog
- Blogger
- Tumblr
Module 8
DIGITAL ANALYTICS
- Introduction to Google Analytics
- Why google analytics?
- How Google Analytics Works
- Google Analytics setup
- How to set up filters
- Demo Account
- Overview reports
- IP Blocking
- How to share reports
- Audience overview
- Acquisition overview
- Behavior Overview
- Data Analysis
- Goals in Google Analytics
- E-commerce tracking setup guide
- Benchmarking
- Annotations
- Website traffic analyzation
- Integrations
- Google search console
- Google tag manager
- Integration - GA, GSC, TM
- Yandex Metrica
- Google site kit tool (for WordPress website )
Module 9
SEARCH ENGINE MARKETING (PPC, ADWORDS)
- Introduction to Google Ads
- Account structure
- Types of campaigns
- Campaign metrics
- Search Campaign
- Match Types
- Ad copy creation
- Ad Extensions
- Search Ad
- Google Search Partners
- Display ads
- Ad placement
- Shopping ads
- Merchant center
- Youtube ads
- Apps promotion
- Discovery ads
- Smart campaigns
- Ad Ranking & Quality
- Types of audience segments
- Conversion Tracking
- Bid strategies
- Campaign forecasting & Execution
- Remarketing campaigns
- Ad Optimization
- Bing Ads
Module 10
GOOGLE ADSENSE
- How does Adsense work?
- Adsense account creation
- Connecting site to Adsense
- Difference between Adsense and Google Ads
- Ads optimized for mobile
- Earn money from your site
Module 11
SOCIAL MEDIA MARKETING (META ADS)
- Introduction to SMM
- Benefits of Social media marketing
- Creating Pages on Facebook and Engaging People
- How to find targeted audience on Facebook
- Introduction to Business Manager
- Meta Ads Manager
- Learning different types of campaigns and objectives
- Meta pixel set-up
- Re-targeting strategies
- Introduction to Instagram Professional account
- How to connect Instagram and Meta and WhatsApp
Module 12
LINKEDIN MARKETING
- Introduction to LinkedIn Campaign Manager
- LinkedIn Insight Tag Setup
- LinkedIn Ads manager
Module 13
DIGITAL MARKETING AUTOMATION
- Instagram Automation
- Facebook Automation
- Whatsapp automation
- Wati
- Pabbly
Module 14
PERFORMANCE MARKETING
- What is Performance Marketing
- Difference between Performance marketing and Digital marketing
- How Performance marketing works
- Benefits of Performance Marketing
- How to Measure Performance Marketing
- PPS/CPA, PPL, PPC, PPX, LTV, ROI, ROAS
- Tips and tricks for successful performance marketing campaigns
Module 15
SHOPIFY
- Introduction to shopify
- Plan your store without opening your computer
- Choosing store name
- Creating shopify account
- Select and customize your shopify theme
- Optimize your store’s settings
- Create your essential pages
- Add products to your store
- Create your collections
- Add discount codes
- Get familiar with your orders page
- Review your analytics & set up google analytics
- Add these recommended apps
- Choose a paid plan
Module 16
E-COMMERCE
- E-commerce introduction
- E-commerce plugins introduction
- Best e-commerce hosting platforms
- E-commerce website creation
Module 17
AFFILIATE MARKETING
- Affiliate marketing introduction
- Amazon associates
- Flipkart affiliate program
- Meesho affiliate
- Nyka affiliate program
Module 18
EMAIL MARKETING
- Introducing email marketing
- Mailchimp
- Benchmark
- Email marketing automation
Module 19
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Module 20
INFLUENCER MARKETING
- What is influencer marketing?
- Influencer marketing statistics
- What works in influencer marketing?
- What is not an influencer marketing
- Rise of influencer marketing
- Instagram insights
- Influencer marketing campaign case study
- Things to know
- FAQ
Module 21
ORIENTATION & CLIENT HANDLING
- Client management
- Freelance orientation
- Agency orientation
- Proposal creation
- How to charge for works
Module 22
PLACEMENT TRAINING
- RESUME CREATION
- CV CREATION
- JOB SEARCH PLATFORMS AND PROCEDURES
- INTERVIEW TRAINING
Advanced Diploma in Graphic Designing Advanced Diploma in Graphic Designing
The graphic design module at NUEVA Media Institution is integrated within the Advanced Diploma in AI Digital Marketing course, blending creative design skills with digital marketing expertise. Students learn essential visual communication principles and master tools like Photoshop, Illustrator, and Canva, progressing from basics to advanced techniques. The program also incorporates AI-driven design tools to enhance creativity and efficiency. Through practical projects, learners build a strong design portfolio aligned with marketing strategies, preparing them to create visually impactful campaigns. This integration equips graduates with a unique combination of marketing and design skills highly valued in today’s digital economy.
Graphic Designing Modules– From Basics to Advanced Tools
Module 1
Graphic Designing – Creative Tools & Techniques
- Introduction to Graphic Designing
Rules and Principles of Designing
Canva
Photoshop (Basics & Advanced)
- AI in Graphic Designing
Illustrator (Basics & Advanced)
Practical Works and Assignments
AI Tools
Search Engine Optimization (SEO) Search Engine Optimization (SEO)
At Nueva, our SEO solutions go beyond just rankings — we focus on building sustainable online visibility that turns searches into sales. Whether you’re a local business or a growing brand, we develop customized strategies that cover everything from in-depth keyword research and technical audits to content optimization and performance tracking. With a focus on both users and search engines, we ensure your digital presence is strong, discoverable, and always ahead of the competition.
Master the Fundamentals and Frameworks of SEO
Module 1
Advanced Search Engine Optimization (SEO)
SEO Introduction
How Search Engines Work
Black Hat SEO and White Hat SEO
Keyword Research
Google Keyword Planner
On-Page SEO
SEO-Friendly Content
RankMath & Yoast SEO
All About Search Snippets
Meta Tags
Image, Video, Anchor & Content Optimization
SEO-Friendly URL
Sitemap (HTML & XML)
Robots.txt (Crawling & Indexing)
Internal & External Linking
Structured Data / Schema
Mobile-Friendly Test
E-commerce SEO
Page Speed Insights
Custom 404 Page Creation
SEO Audit
SEO Roadmap
HTML SEO
Module 2
Types of Backlinks
What Are Backlinks?
Why Are Backlinks Important?
How Do Backlinks Work?
Backlink Profile Analysis
Identifying “Do Follow” and “No Follow” Links
Types of Backlinks
Article Submission
Image Submission
Video Submission
Social Bookmarking
Business Listing
Forum Submission
Blogging Platforms